Kickstarter Fist Aid: Social Media

This week I’m posting the five steps I take when I help a creator with their Kickstarter campaign.  In this post, I’m covering Step 2: Social Media.  This post talks about the role of social media in a campaign, and the common excuses I hear from creators about why they aren’t using this important tool.

Social Media

Social Media is an important tool in Kickstarter campaigns. Facebook, G+, Twitter, all of these help you reach potential backers. Still, a lot of creators have a hard time utilizing this important tool. When creators come to me for advice on their campaigns, here’s how a typical conversation goes:

Me: “Are you posting every day on social media?”
Creator: “I don’t want to spam people. I told everyone on Friday, so they know.”

Okay, NO. Just no.

This concept that you post once and then everyone you follow knows what you’ve done is incredible self centered. If you post on social media once, or twice, NO, EVERYONE HAS NOT HEARD ABOUT IT. This may be shocking to some people, so hold on to your freaking HATS, but EVERYONE IS NOT OBSESSIVELY READING EVERYTHING YOU DO.

I know. Mind blowing.

I’m sure that there are a few people on your networks (Hi Mom!) who legitimately read everything you do. That’s great! Awesome. Realize many more of them have lives. They read twitter for a couple minutes at work, and then (SHOCKINGLY) go back to work – they don’t bother to “catch up” or read it all. For real.

People have lives. They are busy! They miss stuff. Once I posted every day about a campaign on facebook. After the campaign was over, I posted a thank you and had a follower announce that they had missed it entirely! Thirty days of daily posting, and this follower, who loved the project, totally missed it.

Yes, I think you can spam your followers if that is all you post about, or if your posts aren’t new, interesting information, or if you don’t engage with your audience. But posting once per day (even spreading it out, Monday on Facebook, Tuesday on Twitter) is not spam, it’s letting people know about your project.

If your project was going gangbusters, maybe this wouldn’t be necessary – but if it’s not going gangbusters, and just going bust? Post more.

Of course, your posts shouldn’t be boring, but that’s a topic for tomorrow, when we will cover Step 3: Updates.

Yesterday: Part 1: Diagnosis: Evaluating Your Current Campaign